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Writer's pictureRo & Ritzy

How Sustainable Denim Jeans Are Made and Changing the Fashion Industry: The Evolution of Eco-Friendly Denim

Updated: May 27



What Should Millenials Know About Eco-Friendly Denim Jean and Its Future?


As we are all well aware that the concern about the environment is arousing in every state; developed or developing, which is aspiring in converting our linear systems to close loop systems. The global consideration of eco-friendly ways and manufacturing of eco-freindly and organic clothing products is in demand because consumers are asking for the user- and environment-friendly products. This has encouraged us to make sustainable products that would be effective for the brand’s sales in catching consumers’ attention, along with the environment as well. For altering our ways from modern to traditional, we are adopting that cultural heritage again through working in weaving by handlooms that are being done in many Asian countries already, because it includes distinctive artistry and intricacy in the fabric that surges its uniqueness and attracts customers.


Handlooms are a unique fabric and texture which does not match that of machine fabric because its whole lifecycle includes natural ways of working contributing to apparel as eco-friendly.



Global fashion trend of denim & impact on our environment


Denim is presently among the fastest and strongest fashion trend, in ways of complementing any colour, age, and body, it has the heart of many customers. As far as fashion trends are continuously changing with time at the drop of hat, denim is one trend which stands the test of time.


What effect do dyes have on human health and the environment?


It has a huge impact on our environment, due to its global demand so the methods used in its production including dying are leading source of polluting the environment and local waterways are highly polluted posing a serious threat to the local population. Along with it, the cotton crop that is utilized in making fabric demands plenty of pesticide chemicals, as estimated that one pair of jeans can demand almost 8 gallons of water which is equal to three days of water usage by US households.



Do you know '' one pair of jeans can demand almost 8 gallons of water which is equal to three days of water usage by US households''



This is because of the facts that how is it made? And what are they made of? The water issue along with its durability? This includes the production phase where dyes are carcinogenic that arouse human health concerns and its sizing and mercerizing discharge is a source of devoiding people of safe drinking water, apart from these, it is no doubt that denim lasts longer than other fabrics. So, switching ways of production could be effective for human health and the environment as well.



Sustainability in fashion


What does Sustainability mean in the fashion industry?

Sustainable clothing is given importance due to more awareness among people as well as regulatory standards being made for each department. They are now in mainstream fashion and are the preference of global consumers. This has affected the manufacturing of different products including denim, which is now manufactured by weaver’s fingers. It plays lovely on the looms because they are experts and form an exceptionally good product design when they start, the same as a symphony being composed by the musician. It is different in not depending on machinery throughout its lifecycle, just like the industrial procedures of warp and weft yarns pass through similar stages, but this is carried out manually.





The Process of Crafting Eco-Friendly Denim Jeans:


How can sustainable denim jeans be produced?What is the process for creating sustainable denim jeans?

Different companies use different methods, such as mill-made cotton yarn that is sourced in cone form and converted to hank that is dyed using natural, herbal, or eco-friendly colour either by hand or in a machine. If by a machine, this is the only process used sometimes in handloom denim requiring fuel, they are then sized by manual dipping into the solutions. This is later processed as reeled on reeled for making a wrack beam, which is then mounted to the next stage of handloom for being weaved. In the same way, the weft yarn is being reeled into the pirns through hand-based work, these levels are all low and done manually because handloom is an eco-friendly fabric of denim elevating the demand for any chemicals in the washing stages after weaving.





Other issues being pointed out to make sustainable denim include:



Organic cotton; Boosting the growth of organic cotton is a crucial step towards promoting environmentally friendly practices in the textile industry. Organic cotton is cultivated without the use of synthetic pesticides or fertilizers, making it a sustainable alternative to conventional cotton farming. By choosing organic cotton, we can significantly reduce the environmental impact of denim manufacturing. This eco-friendly approach not only benefits the planet but also ensures a safer working environment for farmers and protects biodiversity in the surrounding areas. Embracing organic cotton in the production of denim not only supports sustainable agriculture but also contributes to a more responsible and ethical fashion industry. The shift towards organic cotton represents a positive change towards a greener and more sustainable future for the textile sector. Learn more about organic fabric




Sustainable Denim Jeans Drying techniques; these methods can be integrated with wet processes involving scraping, distressing, and grinding to achieve a distinctive appearance and enhance the product's performance. Sustainable drying methods play a crucial role in the denim manufacturing process, not only in terms of environmental impact but also in enhancing the overall quality of the final product. By utilizing innovative techniques such as air drying, steam drying, or low-temperature drying, manufacturers can significantly reduce energy consumption and minimize the carbon footprint associated with denim production. These sustainable drying methods not only contribute to environmental conservation but also help in preserving the integrity of the denim fabric, ensuring that the jeans retain their shape, color, and texture over time. When combined with wet processes like scraping, distressing, and grinding, sustainable drying techniques can further elevate the aesthetic appeal of denim jeans, creating unique finishes and textures that set them apart in the market. This integration of sustainable drying methods with wet processes not only offers a more environmentally friendly approach to denim production but also opens up opportunities for creativity and innovation in the design and manufacturing of denim products.





Eco-Friendly Dyes for Denim and Jeans;

How eco-friendly dye can be enviroment friendly?

Environmentally-friendly dyes, such as indigo dyes, significantly reduce wastewater output. The use of natural blue dyes is considered environmentally friendly in the production of sustainable denim.

Indigo dyes, derived from plants, have been a traditional choice for denim production due to their biodegradability and minimal impact on the environment. These dyes are not only eco-friendly in terms of reducing wastewater output, but they also offer a unique aesthetic appeal to denim garments. Furthermore, the process of dyeing denim with environmentally friendly dyes involves fewer harmful chemicals, making it safer for both the environment and the workers involved in the production process. This shift towards sustainable dyeing practices is a significant step in the fashion industry's journey towards reducing its ecological footprint. By opting for eco-friendly dyes in denim production, manufacturers can not only minimize the negative impact on the environment but also cater to the increasing consumer demand for sustainable and ethically produced clothing. This shift reflects a broader awareness within the industry of the importance of adopting environmentally responsible practices.




Recycling; through creativity old and conventionally made denim can be easily recycled, and unused material can be reused, approximately 1500 tons of waste is being recycled saving 50 million litres of water. This recycling is also being adopted by some brands in using recycled water bottles which are directly a source of plastic pollution that is presently a global issue, to be coped in making sustainable denim. The process of recycling denim not only helps in reducing waste but also contributes to the conservation of natural resources. By repurposing old denim into new products, the fashion industry can significantly decrease its environmental footprint. Additionally, the utilization of recycled water bottles in denim production showcases innovative ways to address the plastic pollution crisis. Brands that embrace sustainable practices like recycling and upcycling are setting a positive example for the industry as a whole, encouraging others to follow suit. Moreover, the shift towards sustainable denim production not only benefits the environment but also fosters a more conscious consumer mindset. As more people become aware of the impact of their purchasing decisions, there is a growing demand for eco-friendly and ethically produced clothing. By incorporating recycled materials into their collections, brands can appeal to this environmentally conscious consumer base and drive positive change within the fashion industry. In conclusion, the practice of recycling denim and using recycled water bottles in sustainable denim production represents a significant step towards a more environmentally friendly and socially responsible fashion industry. By embracing creativity and innovation, brands can not only reduce waste and conserve resources but also inspire others to adopt more sustainable practices.



Denim washing and enzymes;

How can denim washing be environmentally friendly?

Denim washing processes have seen a positive shift towards environmental sustainability, with the adoption of eco-friendly practices such as the utilization of enzymes. Enzymes play a crucial role in making denim washing processes more sustainable and eco-conscious. By opting for eco-friendly chemicals like enzymes over traditional methods that involve harsh chemicals and stones, the denim industry is taking a significant step towards reducing its environmental impact. Enzymes are becoming increasingly popular in denim washing as they offer a more gentle and natural approach to achieving desired results. Unlike abrasive stones that can damage fabrics and require large amounts of water for rinsing, enzymes work effectively at lower temperatures and reduce the need for excessive water consumption. This not only helps in preserving the quality of the denim but also contributes to water conservation efforts, making the overall process more environmentally friendly.


Moreover, the use of enzymes in denim washing not only benefits the environment but also brings economic advantages. Enzymes are known for their efficiency in breaking down stains and dirt, resulting in cleaner garments and fabrics. This efficiency translates into shorter processing times and lower energy consumption, ultimately leading to cost savings for manufacturers. Additionally, the longevity of denim products can be improved by using enzymes, as they help maintain the fabric's integrity without causing excessive wear and tear.


In conclusion, the integration of enzymes in denim washing processes represents a sustainable and environmentally friendly approach that aligns with the growing demand for eco-conscious practices in the textile industry. By embracing enzyme technology, denim manufacturers can reduce their environmental footprint, enhance product quality, and achieve cost efficiencies, thereby paving the way for a more sustainable future in denim production.


Ozone bleaching is a highly specialized and innovative technique employed in the textile industry to reduce the environmental footprint of denim production. This method harnesses the powerful oxidizing properties of ozone to effectively break down indigo dyes that are present on the fabric's surface. By utilizing dry ozone, this process eliminates the need for traditional bleaching agents and large quantities of water, making it a more sustainable alternative for denim manufacturing. One of the key advantages of ozone bleaching is its ability to significantly minimize the use of chemicals and water in the production process. Traditional bleaching methods often involve the use of harsh chemicals that can be harmful to both the environment and human health. In contrast, ozone bleaching offers a cleaner and more eco-friendly approach by relying on the natural oxidizing power of ozone to achieve the desired results. Moreover, the use of ozone in bleaching denim not only reduces the environmental impact but also contributes to the overall quality of the final product. Ozone treatment is known to be gentle on fabrics, helping to preserve the integrity of the denim while effectively removing impurities and unwanted dyes. This results in denim garments that are not only more sustainable but also of higher quality and durability. In conclusion, ozone bleaching represents a significant advancement in the quest for more sustainable and environmentally friendly practices in the textile industry. By leveraging the unique properties of ozone, manufacturers can achieve excellent results in denim bleaching while minimizing their impact on the planet. This innovative approach holds great promise for the future of denim production, offering a greener and more efficient solution for creating sustainable fashion.



Denim Jeans made from biodegradable fabric;

What types of fabrics are biodegradable and ideal for Denim?


When it comes to creating sustainable denim jeans, the choice of biodegradable fabric is crucial. Several types of fabrics are biodegradable and ideal for denim production. One popular option is organic cotton, which is grown without the use of harmful pesticides or synthetic fertilizers, making it environmentally friendly. Another eco-friendly fabric suitable for denim is hemp, known for its durability and minimal environmental impact during cultivation. Tencel, a type of lyocell fabric made from sustainably sourced wood pulp, is also a great choice for biodegradable denim. Tencel is not only biodegradable but also offers a soft and smooth texture, perfect for comfortable denim jeans. Modal is another biodegradable fabric derived from beech trees, providing a luxurious feel to denim while being eco-friendly. By incorporating these biodegradable fabrics into the production of denim jeans, fashion brands can reduce their environmental footprint and contribute to a more sustainable fashion industry. Choosing biodegradable fabrics for denim not only benefits the planet but also ensures that consumers can enjoy stylish and eco-conscious clothing options.






Lifecycle of sustainable denim


A better cotton initiative introduced for a purpose of reducing environmental impact, along with boosting economic growth and the flow of cotton in the supply chain that is beneficial for both the environment and the denim manufacturers. Another aspect of denim sustainability is recycled cotton in which used jeans that are ready for recycling are used, shredded followed by cutting, and fibre by acquiring yarn from such fibre that becomes recycled cotton.



A closed-loop system, in which waste is targeted at every level to be lowered to minimize environmental impact.



Is raw denim more eco-friendly?


Raw denim stands out as a sustainable choice when compared to pre-washed denim commonly found in the market. This sustainability is primarily attributed to its remarkable durability, which not only extends the lifespan of the garment but also reduces the need for frequent washing. Unlike pre-washed denim, raw denim does not undergo sand-blasting, a process known for its environmental impact. One of the most intriguing aspects of raw denim is its lower carbon footprint in comparison to washed denim. This reduced carbon footprint is a result of skipping the washing process and moving directly to cutting and sewing, which significantly minimizes the resource-intensive stages of denim production. By opting for raw denim, consumers can actively contribute to a more sustainable fashion industry by choosing a product that prioritises longevity, reduced environmental impact, and resource efficiency.



Why You Should Start A Sustainable Denim wear / Jeans Business?


Consumers are becoming more sensitive of their clothing choices, and they are looking for products that are environmentally friendly. As a result, many fashion companies are conscious of the importance of manufacturing denim in a responsible way.


Why is sustainable denim important in today's environmentally aware world?


Consumers are looking for solutions that are both sustainable and environmentally beneficial. Denim industries are attempting to modify their sustainability in response to consumer expectations, and several companies have succeeded in producing sustainable denim. Denim production has a significant effect significant effects on the environment and the health of workers. Denim production necessitates a huge quantity of water and a variety of dyes, both of which are extremely detrimental to the environment.


They recognise the importance of denim sustainability in building a long-term business. Consumers are demanding sustainable denim as the amount of environmentally conscious people has grown. Many companies are now using various technologies to make sustainable denim that does not pollute the environment. Durable denim is in higher demand in today's environmentally conscious world. As a result, it is critical to create denim with little environmental impact.

Growth of Eco-denim & Jeans


Denim is producing a range for men & women that is manufactured from environmentally friendly materials and processes. The most valuable item is denim. Denim fabric's market price was 90 billion dollars in 2019, and it's expected to reach 105 billion dollars by 2023. Eco-denim is becoming more popular.




Sustainable future of denim fashion


We are in an era of change, and fluctuating our ways of user and environmentally friendly products, as many brands are already working on this mission of making this fashion trend successful. We are also encouraged to bring sustainable denim by starting from natural products; ECOVERO is EU certified eco-label, its fibres are derived from sustainable pulp and wood, meeting environmental standards throughout their lifecycle (extraction to end of life), along with hemp that is compared with cotton in more environmentally friendly and it uses less water and prevents erosion as well which reflects its importance for the environment and human purposes will be fulfilled as well. The future of our fashion is no doubt sustainable, and with a sustainable strategy, this would progress throughout in upcoming years.


Conclusively, a modern-day wardrobe includes a good pair of jeans which is their chief element along with jackets, shirts, and bags being used in fashion today. Its conventional ways are a direct source of greenhouse gas emissions that are released in its manufacturing. However, modern ways and clothing companies are now invariably trying to make sustainable denim and adopting to handloom system. Its advanced developmental processes including the growing of organic cotton and waterless jeans are helping to maintain a sustainable approach to denim. ‘Green jeans’ are a strong notion we are contributing to adopt in our future products, coping the fashion demands and environmentally friendly ways side by side.


Ro and Ritzy will be making a mark of drastic improvement in forming sustainable clothing products, as we are encouraged to reduce the environmental footprint of denim in considering the ecological context. Our mission of greening denim with sustainability will soon be witnessed by customers because we are in a process of forming a sustainable product for them. We are meeting the future fashion of sustainability and aspired to follow our environmental friendly mission for our customers.


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